April 14, 1999 | The news Monday erupted like a massive gastric reflux from last year's media diet: First, Susan McDougal was acquitted, then President Clinton cited with contempt. It was only fitting that the afternoon ended with a final, synthesizing afterbelch: word that Maureen Dowd, the New York Times columnist who had given indigestion to supporters of both Clinton and Kenneth Starr, had won the Pulitzer Prize for commentary, "for her fresh and insightful columns on the impact of President Clinton's affair with Monica Lewinsky."

If the critical buzz over the pre-Pulitzer Dowd is any guide, the choice will be received in many circles with all the enthusiasm of a Nobel Peace Prize for Arkan. Grousing over Dowd's selection will probably be attributed to bad feelings over the impeachment saga. (Dowd was the poster child for media anti-Clintonism among columnists like Michael Wolff and William Powers, who identified her as part of an Irish Catholic sex-police cabal; and after she began roasting Starr, National Review disowned her as "a Clintonite groupie.") But the controversy over Maureen Dowd dates back to when Bill and Gennifer were still whispering sweet nothings about Mario Cuomo -- and it says less about the fallout over Pointlessgate than about competing visions of the purpose of journalism.

Granted, Dowd's obsession with the Lewinsky case was remarkable (and tiresome) even by the standards of the 1998 media: fusing her longtime contempt for Clinton -- whom she had long considered a selfish, dishonest scion of a selfish, dishonest generation -- and the pop-culture circus that she had long made her specialty. There was almost no entertainment reference (Gwyneth Paltrow's "Sliding Doors," "The X-Files") she couldn't work into an anti-Clinton (and, especially beginning last fall, anti-Starr) vamp, or a gratuitous swipe at Monica.

But Dowd was a symbol to media critics of a certain kind of supposedly superficial, cynical journalism long before Monica was even a gleam in Bill's crotch. Dowd made her reputation as a political reporter with the Times for lively reportage (shockingly so, for the Times) that injected cutting observations -- many would say personal opinion -- into her coverage of the 1988 and 1992 political campaigns. (She famously described candidate Clinton returning to Oxford "where he didn't inhale, didn't get drafted and didn't get a degree.")

A seminal piece of anti-Dowdiana in a 1992 Washington Monthly praised Dowd's writing and eye for detail, but concluded that her brand of reporting was damaging both journalism and the body politic; Dowd -- and the many imitators who sprung up after her success -- ignored substantive issues for clever but nasty, pop-culture-savvy digs at politicians and the political process, pleasing readers but spreading a "dark vision of the pointlessness of politics ... The democratic process is reduced to Pirandello, to theater of the absurd. Trouble is, this audience can't get up and leave." (The repeated Dowd-criticism theme of affectlessness, moral vacuum and poor imitators, by the way, weirdly echoes 1980s critiques of Ann Beattie.)

Indeed, considering what a darling of the establishment Maureen Dowd apparently is (Newsweek, anointing her a "Titan of 'Tude," called her column "a must-read, if only so you'll be able to recognize her take when it's spouted by the elite for the rest of the week"), it's nearly impossible to find anyone writing anything much good about her. After she inherited her Times op-ed slot from Anna Quindlen in 1995, Susan Faludi, in the Nation, compared Dowd unfavorably with her namby-pamby but ideologically committed predecessor. Dowd didn't really believe in anything but her own cleverness, not passionately enough, anyway. "Maureen Dowd has taken us to Barneys to inspect Gaultier tuxedo jackets ... but she's yet to take a stand on a social or political issue of any importance ... It's as if we've gone from Anna Quindlen to Anna Quibbler."

Dowd criticism continued, more intensely, after she glommed onto the Lewinsky story. Earlier this year, Dan Kennedy of the Boston Phoenix wrote possibly the finest and most comprehensive lambasting, calling Dowd an insubstantial solipsist whose "opinion invariably reflects the conventional wisdom of the moment." Yesterday Kennedy remarked by e-mail that "The Pulitzer judges went for style over substance."

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