Salon Directory › r › Ruth Shalit (28 stories)

Ruth Shalit

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The day the brands died: You may have thought Webvan and Kozmo were just dot-com delivery boys. But their demise has left their customers deeply scarred and cast adrift in a suddenly meaningless universe.; By Ruth Shalit and Robin Danielson Hafitz Jul 11, 2001
The early-adopter wars: Stodgy companies are paying big bucks to learn about the trendsetting tastes of "alpha consumers." But will sales of meat tenderizer dance to a techno beat?; By Ruth Shalit Mar 22, 2001
I went to Brand Camp and all I got was this dumb snack-food epiphany: We have seen the reality TV of the future, and it is 20 hipsters spending a loft weekend thinking about packaged goods.; By Ruth Shalit Jan 2, 2001
The focus group is bubbling and sparkling!: Doing market research in Milan is an exceptional, a very brilliant idea! More grappa!; By Ruth Shalit Dec 12, 2000
Chain saws, drugs and lesbians: By Ruth Shalit; Oct 4, 2000
Chain saws, drugs and lesbians: Olympic advertising deserves a gold medal -- in confusion.; By Ruth Shalit Sep 30, 2000
Oh Boy! The new beef jerky: The meat snack gets a marketing makeover, but will on-the-go professionals bite?; By Ruth Shalit Sep 14, 2000
Buying short: Why prancing dwarves didn't fly for Long John Silver's.; By Ruth Shalit Aug 7, 2000
Bush and Cheney: The secret transcripts: Exclusive documents fabricated online reveal the hidden story behind the veep selection process.; By Mickey Kaus and Ruth Shalit Jul 26, 2000
Branding consultants' games make asses out of clients: "The spirit of P.T. Barnum lives."; Jun 28, 2000
Send in the clowns: In a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game.; By Ruth Shalit Jun 21, 2000
Letters to the editor: Does Napster rob artists? Plus: The secret lives of spokescharacters; switching race on the census.; Mar 28, 2000
The Mr. Peanut chronicles: Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars.; By Ruth Shalit Mar 24, 2000
The inner Doughboy: How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.; By Ruth Shalit Mar 23, 2000
Super Bowl ads: Winners and losers: Ad biz pooh-bahs at a New York party critique the good, the bad and the dot-coms in the industry's biggest showcase.; By Ruth Shalit Jan 31, 2000
Letters to the Editor: Why send a prude to cover a bondage party? Plus: Mom should worry more about kid's health than Ritalin's stigma; what the heck's an "Agilent," anyway?; By Letters to the Editor Dec 7, 1999
The name game: Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.; By Ruth Shalit Nov 30, 1999
Letters to the Editor: Horowitz takes aim at wrong targets, and misfires. Plus: the bizarre world of advertising; do doctors always know best?; By Letters to the Editor Oct 4, 1999
Why is Madison Avenue gripped by insanity?: After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking?; By Ruth Shalit Sep 29, 1999
Hypnotizing slackers for Starbucks, and other visionary acts of marketing research: Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.; By Ruth Shalit Sep 28, 1999
The return of the hidden persuaders: Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.; By Ruth Shalit Sep 27, 1999
Budweiser: Bad for your waistline -- and bad for America: Dick Morris is telling his clients to start running political-style hit attack ads. Here's Salon's exclusive look at the first crop.; By Ruth Shalit Jun 14, 1999
Letters to the Editor: Ad was from hell, but so is the lawsuit; Horowitz should blame GOP for security lapses.; By Letters to the Editor Jun 4, 1999
The ad from hell: Can a company successfully sue an agency for making a commercial that really, really sucks? Stay tuned for a word from our courthouse.; By Ruth Shalit May 28, 1999
The woman in the gray flannel Mao jacket: After two months as an ad woman, Ruth Shalit surveys the historic depiction of her profession and decides she'd rather be a late-capitalist soul-snatcher than a cringing drunk or a thieving ho'.; By Ruth Shalit May 11, 1999

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Salon Directory › r › Ruth Shalit (28 stories)

Ruth Shalit

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