William Irwin, 29, is a Cuban cigar aficionado, puffy-shirt owner and assistant professor of philosophy at King's College in Pennsylvania who edited "Seinfeld and Philosophy: A Book About Everything and Nothing," published in October 1999. This collection of essays from philosophy professors kills two postmodern problems with one stone: It bridges that irksome gap between sitcoms and existentialist Søren Kierkegaard and masticates 2,000 years of bearded philosophers into contemporary dudes who spout digestible sound bites for today's student. Irwin believes that as Socrates sought to stir the masses, "Seinfeld" can elucidate people because it strips characters to their narcissistic selves. For example, the "Good Samaritan" finale (when the group is charged with failing to help a carjacking victim) shows humanity at its darkest.

Syracuse University professor Robert Thompson founded the Center of the Study of Popular Television after musing, "Why do smart people watch dumb television shows?" "Liberal arts' last great hope is to use TV," says Thompson, who is also president of the Popular Culture Association. "For so many years the traditional methods of teaching the humanities have been losing ground. Television gives students something they can identify with, it's a reference point to access subjects like Kant, Sartre and Heidegger."

But this doesn't mean "An Introduction to Seinfeld" will enter philosophy class descriptions next fall. "Seinfeld" studies is a nascent fad, not a burgeoning discipline. The book was spawned after Irwin noticed that he and his philosophy cronies were all referencing the show in their classrooms. It's composed of essays such as "Wittengenstein and Seinfeld on the commonplace" and "Elaine Benes: Feminist icon or just one of the boys?" It reads like a grown man driving a Miata with the top down, chugging a Mountain Dew and singing along with Alanis Morissette in a shrieking falsetto. The book is funny, unpredictable and well, creepy. The contributors are addicts who tape and chronologically arrange the 169 episodes and converse in "Seinfeld" lexicon like " No soup for you!" or "I'm the master of my domain!"

The text draws parallels between the four main characters and their philosophical counterparts: When George decides that all the decisions he's made in his life have been wrong, so he should do the opposite of his instincts, one writer likens it to the Aristotelian paradigm "of the many." George embodies all the deficiencies of many people rolled into one, the author says, and thus provides an example of the forks in the road one should not take.

At times the analogies get downright futile and an author shoots himself in the foot. In "Kramer and Kierkegaard: Stages on Life's Way," Irwin writes: "Think, for example, of Kramer's boycott of Kenny Rogers Roasters. His motivation is not principled but practical: the glare from the store's neon sign is disturbing him as he tries to sleep. When Jerry switches apartments with him, Kramer yields to Newman's temptation and begins to feast on the tasty bird." His point is that it first appears as if Kramer is flirting with ethics, and Kierkegaard proposed various stages of existence, but the example is lame.

After reading that even the title of the show holds etymological affinity to German existentialist philosopher Martin Heidegger's "Being and Time," one wonders if "Seinfeld and Philosophy" is merely an elaborate gimmick, an attempt to cash in on a sitcom with mass appeal and crass (book) sales potential. What better way to propel one's career than creating a buzz and turning hours wasted in leisure into a dissertation? Like Kenny Kramer (supposedly the real man whom the television character was modeled on), quips on the book jacket, "I just thought the show was funny. Who knew there was so much more involved?" Ironically, Kenny Kramer has been accused of trying to ride the show's coattails all the way to the bank.

Maya Angelou reads from "The Heart of a Woman"